I’m going to tell you two different stories and then I’m going to get to my point… (Arse about face as usual!!)

Story A

David is sat at the table following a meeting with his Mentor.

To give you a bit of background on David; he is an ex hairdresser who worked too hard, didn’t earn enough and decided to get himself involved with an Internet Marketing company, and subsequently, a self proclaimed Guru.

“What’s wrong?” Asks his girlfriend

“I just met up with my Guru and to be honest, things didn’t go great” He replied.

(For those of you who are not quite registering what I mean by the word ‘Guru’ I am talking about the kind that work closely with you to help you build your business and profit from it)

“I don’t understand, what is it he has done?” Said David’s girlfriend.

“Well” replied David, “I just had my hopes set on the fact that my ‘Guru’ was going to take me where I wanted to go but it really isn’t turning out that way!!”

Story B

Vicky is sat at home with her boyfriend watching desperate housewives (Not that I would ever know about that programme)

“That is just depressing” She moans…

“What now?” Sighs her long standing boyfriend (I’m definitely not speaking from experience here….)

“I will NEVER have toned legs like that and a flat stomach”
“Not with an attitude like that you won’t” He laughs and then asks her what all of those personal training sessions were for that he spent his money on last month.

“Well whenever I trained with the personal trainer it was great and I felt myself getting somewhere but once I had left him he was no longer around to get the most out of me” she said.

Look at the two comments above you in bold, do they stand out?

Don’t worry if they don’t because I am about to tell you why!!

THE ONLY PERSON RESPONSIBLE FOR YOUR SUCCESS IS YOU.

You are the only person who can stand up and take yourself in the direction that you want. A guru or coach CANNOT do it for you even if they had a burning desire to do so!! They can help you out, they can show you what worked for them and they can pick you up when the going gets tough but that’s it…

In Story A David had his ‘hopes set’ on his mentor making him money! It isn’t gonna happen David. The only person who can make David money is…… DAVID!!

The same rule applies in Story B. Vicky will NEVER have toned legs and a flat stomach because she is relying on her personal trainer to do the work for her and achieve her goals. The personal trainer has ALREADY GOT her flat stomach and legs and guess what? It was most definitely down to working hard!

In online marketing it can be extremely easy to claim that you know it all and that you are a mentor, we know this. But lets not lose sight of the fact that a mentor only stands for so much. Us ‘Mentors’ are merely fitness trainers, helping others with the knowledge, giving them structure and a plan and then motivating them to hit their goals.

The rest is down to you! If you can follow what I am about to say you are going to be extremely successful in life:

FIND SOMETHING THAT WORKS FOR SOMEONE AND IMPLEMENT IT YOURSELF… WITH EFFORT.

And that is the key word in that phrase ‘EFFORT’ Now lets add the word ‘Intelligent’ to it and what do we have?

INTELLIGENT EFFORT

Now let’s throw ‘PERSISTANCE’ into the pot and what do we have?

INTELLIGENT EFFORT AND PERSISITANCE

You are now unstoppable.

Notice the word YOU? I didn’t say (Your Guru) is now unstoppable. I guess that’s the message I am trying to get at. In business, in fitness in any goal setting environment there is one message that rings truer than any other.

THE BUCK STOPS AT YOU

Take Karen from Story B for example. (And I can sure as hell relate to this at some point in my life!!) What’s her next step?

Option A – Get online and buy some supplements to help her slim up, buy the latest ‘Davina McCall weightloss book and dvd’ combo and wait for them to arrive

Option B – Take on board what her personal trainer has taught her and work her bloody ass off to hit those goals

I can tell you now that it’s more likely to be Option A! It is human nature to shy away from hard work and instead, revel in the gratification that comes with a new purchase that will supposedly do the work for you.

You achieve what is known as a ‘psychological high’ when purchasing something but the fact is, 9 times out of 10… it doesn’t help the cause what so ever. It is merely something to deflect away from the fact that you are not working hard to achieve your goal!!

Let me ask you this question:

“How many of you are reading this having invested your money in an E-Book or a seminar or a course but as of yet, have not earned money?”

I’ll bet there are a LOT of people nodding their heads right now!!

Guess what… These products and seminars are USELESS.

There you go I said it.

Now you think I’ve probably lost my marbles completely bearing in mind I have made hundreds of thousands off the back of them!!

But here’s the kicker. They are only useless if you are not motivated and stubborn enough to follow it through and actually implement and work hard on what these things are teaching you.

BUYING THE BOOK ISN’T ENOUGH

ATTENDING THE SEMINAR ISN’T ENOUGH

So now you are clear on what is needed. The ‘Gurus’ do not make you money (They are too busy making their own money). YOU make YOU money.

Your Guru can give you a bike but he/she sure as hell cannot make you ride it.

For those of you who are yet to embark on our fantastic industry:

TIM’S REVOLUTIONARY CONCEPT

1. Find Someone Successful
2. Copy them
3. Review results
4. Repeat

How about that for cutting edge!!??

As you approach Christmas (Notoriously the toughest time financially) you have the choice to do something entirely new and life changing. While sat in a room full of new team members and beginner marketers it dawned on me yesterday that this time in 10 weeks ALL of these people will have put their hard work to use and will have seen fantastic results. Results so good that it will quite literally give them the best Christmas they have EVER had.

To join them or not to join them… The choice is yours but be clear on one thing, your hard work will determine your success and before you know it, you will have unleashed the inner guru in you!!